The publishing industry has long used markup languages in the production of
publications to a general readership. Now XML greatly facilitates the design
of publishing systems whose capabilities include not only control of
formatting, but also control of content selection according to the needs of
the individual reader.
Customers of financial services firms don't need to settle for advice written
to a general readership; they can receive plans so personalized and uniquely
suited to them that they'll feel a team of experts conferred regarding their
situations and wrote specific, 200-page recommendations for planning their
financial futures.
Through the application of XML standards and technologies to the financial
planning process, the system described in this article aut... (more)