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 <description>The publishing industry has long used markup languages in the  production of publications to a general readership. Now XML greatly  facilitates the design of publishing systems whose capabilities  include not only control of formatting, but also control of content  selection according to the needs of the individual reader.  Customers of financial services firms don&#039;t need to settle  for advice written to a general readership; they can receive plans so  personalized and uniquely suited to them that they&#039;ll feel a team of  experts conferred regarding their situations and wrote specific, 200-page recommendations for planning their financial futures.&lt;p&gt;&lt;a href=&quot;http://hanstallis.sys-con.com/node/40471&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
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